Tata Tea Jaago Re — Shahrukh Khan's Choti shuruaat
30 May 2013
Get a glimpse of the action 'behind-the-scenes' of the Tata Tea JaagoRe TVC featuring world renowned Indian actor Shahrukh Khan. Leveraging Tata Tea's award-winning JaagoRe platform, Shahrukh Khan, as an actor makes a commitment, a small change (choti shuruaat) to make a positive difference to women in the film industry.
The 'JaagoRe' campaign rose from Tata Tea's wish to go beyond the product or brand and do more. It's an endeavour to stir the common man from being complacent, to start getting informed and to begin thinking about the issues we so easily push under the mat or pass the buck on.
A new brew comes of ageStaying true to the Tata tradition that led to its creation, the Kanan Devan Hills Plantation Company has emerged from adversity to find its place in the tea garden sun
A renewal in tea countryWith a heritage steeped in history, Assam’s tea plantations are evolving new business models, complete with employee ownership, technological innovations and organic cultivation
Tranquil trailsTata Coffee’s Plantation Trails is a unique holiday proposition, combining the grace and grandeur of a bygone era with contemporary comforts and warm service. History and heritage blend gently here with the fragrance of fresh coffee and the cool mountain air to give visitors an unforgettable experience